Best AEO tools for agencies

Last updated 10/02/2026

The short answer

Semrush AI Toolkit is first because agencies already work in it and its site lists agency use. AthenaHQ and Peec AI follow with agency positioning on their own sites. Peak Answer is included at #4 as a lower cost option, but it is not built for agencies: it supports one brand per account and has no white label.

Summary table

#	Tool	Starting price	Type	MCP	API	Free tier or trial
1	Semrush AI Toolkit	$99/mo	Tracks only	Yes	Yes	Yes
2	AthenaHQ	$295/mo	Tracks only	Yes	Yes	Yes
3	Peec AI	$95/mo	Tracks only	Yes	Yes	Not yet verified
4	Peak Answer	$49/mo	Tracks and acts	Yes	Yes	Yes
5	SE Ranking	$89/mo	Tracks only	Yes	Yes	Yes
6	Profound	Not yet verified	Tracks and acts	Yes	Yes	Yes
7	Qwairy	$65/mo	Tracks and acts	Yes	Yes	Yes
8	Rank Prompt	$39/mo	Tracks and acts	Yes	Yes	Yes

How this list is ordered: Included when the tool's site lists agency or multi client use. Peak Answer is placed #4 and flagged because it does not support multiple brands per account.

Agency fit depends on client count and reporting. Check workspace limits and white label options before you commit.

Details on each tool

Semrush AI Toolkit

Semrush's AI Visibility Toolkit tracks brand mentions, share of voice and sentiment in AI search and audits sites for AI readiness.

Best for: Teams already using Semrush for SEO

Starting price: $99/mo
Price last verified: 10/02/2026
Type: Tracks only
Engines: ChatGPT, Gemini, Perplexity
MCP server: Yes
API: Yes
Free tier or trial: Yes. Pricing page offers a free 7-day trial.

Base plan is shown as $99/month on the pricing page, which labels it billed annually. Includes 25 custom prompts and 1 domain. Pricing page also lists Google AI and Google AI Mode without more detail.

Pros

Covers prompt research, competitor gaps, brand performance and an AI search site audit
Semrush MCP is available to connect Semrush data to AI assistants
Add-ons for extra users and white-label reports
Enterprise plan covers multiple brands

Cons

Base plan tracks only 25 custom prompts and 1 domain
Focused on analysis and monitoring, it does not generate content
Exports are limited to 1,000 rows per export and 10 exports per day

Visit Semrush AI Toolkitorread the full profile

AthenaHQ

AthenaHQ tracks brand visibility and citations across AI answer engines and recommends on-page and off-page actions.

Best for: Mid-market and enterprise brands and agencies

Starting price: $295/mo
Price last verified: 10/02/2026
Type: Tracks only
Engines: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot, Claude
MCP server: Yes
API: Yes
Free tier or trial: Yes. Free Essential plan with $25 of credit (300 credits).

Starter is $295/mo with 3,600 credits, 17% off on annual billing. API is a paid add-on on Starter and included in Enterprise. Free Essential tracks 5 engines.

Pros

Free Essential plan
Documented MCP server and API with OpenAPI spec
Shopify, GA4 and Search Console integrations
Covers 11 models on Starter

Cons

Starter costs $295/mo
Starter covers a single region and language
API and extra credits are sold separately on Starter

Visit AthenaHQorread the full profile

Peec AI

Peec AI tracks brand visibility, position, sentiment and citations across AI search engines for marketing teams and agencies.

Best for: SEO teams and agencies that want prompt tracking and source analytics

Starting price: $95/mo
Price last verified: 10/02/2026
Type: Tracks only
Engines: ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Copilot
MCP server: Yes
API: Yes
Free tier or trial: Not yet verified

Starter is $95/mo on monthly billing, 50 prompts and 3 models of your choice. Claude is listed only under Enterprise as an API model. Extra models cost $30/mo on Starter.

Pros

Unlimited users on every plan
MCP server connects Claude and ChatGPT to your Peec data
Source and citation analytics
Looker Studio connector on Advanced; crawl and AI referral analytics

Cons

Only 3 models per plan unless you pay for add-ons
API access is listed under Enterprise
Starter allows 1 project

Visit Peec AIorread the full profile

Peak Answer

Peak Answer measures whether AI engines recommend your brand, then writes content, drafts directory listings and drafts social replies to close the gaps.

Best for: One brand that wants measurement plus content and listings in one tool

Starting price: $49/mo
Price last verified: 10/02/2026
Type: Tracks and acts
Engines: ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Bing
MCP server: Yes
API: Yes
Free tier or trial: Yes. 7-day free trial on all plans, card required. No free plan.

Starter is $49/mo billed monthly. Annual billing gives 2 months free. Price is per brand.

Pros

MCP server and API included on every plan
Unlimited users per brand
Writes articles and drafts directory listings as well as reporting
Free AEO audit and AI crawler checker tools

Cons

One brand per account
No white label option
Not built for agencies managing multiple clients
Starter tracks 50 questions

Visit Peak Answerorread the full profile

SE Ranking

SE Ranking's AI Search add-on tracks brand mentions, links and competitors across AI engines inside its SEO platform.

Best for: Teams already using an SEO suite

Starting price: $89/mo
Price last verified: 10/02/2026
Type: Tracks only
Engines: ChatGPT, Perplexity, Gemini, AI Overviews
MCP server: Yes
API: Yes
Free tier or trial: Yes. 14-day free trial with no credit card.

AI Search add-on is $89.00 / month billed monthly, or $71.20 / month with annual billing. It is layered on a Core or Growth base plan, which is priced separately.

Pros

Tracks mentions, links and competitors with cached AI answers
Offers API and MCP connections
14-day free trial

Cons

AI Search is an add-on on top of a base plan
Tracks fewer engines than some dedicated tools

Visit SE Rankingorread the full profile

Profound

Profound is an AI marketing platform that tracks brand visibility in AI answer engines and uses agents to create and optimize content.

Best for: Enterprise teams and agencies

Starting price: Not yet verified
Price last verified: Not yet verified
Type: Tracks and acts
Engines: ChatGPT, Perplexity, Claude, Gemini, Copilot, AI Overviews
MCP server: Yes
API: Yes
Free tier or trial: Yes. Free 7-day trial with limited credits and 50 unique prompts daily.

Enterprise pricing is custom, contact sales. No monthly price is published. The trial is free and an Agency Growth plan is mentioned without a price.

Pros

Hosted MCP server and REST API with Python and JavaScript SDKs documented
Agents create and optimize content
Enterprise features: SSO/SAML and SOC 2
Agent analytics for AI bot traffic

Cons

No public monthly pricing
Trial covers fewer engines than Enterprise (ChatGPT, Gemini, Google AI Overviews)
API is not included in the trial

Visit Profoundorread the full profile

Qwairy

Qwairy is an AI search visibility platform that tracks brand mentions, sources and competitors across many AI engines and generates content briefs.

Best for: Marketing teams and agencies tracking many AI engines

Starting price: $65/mo
Price last verified: 10/02/2026
Type: Tracks and acts
Engines: ChatGPT, AI Overviews, Claude, Gemini, Perplexity, Copilot
MCP server: Yes
API: Yes
Free tier or trial: Yes. Free plan with 120 credits, no credit card.

Starter plan, monthly billing. Annual billing saves about 17%. Starter includes 1,300 credits and 100 prompts per month. REST API starts on the Growth plan.

Pros

Tracks 18 AI platforms listed on its site, including Grok, Meta AI and Mistral
REST API and an MCP server
Measures AI crawler requests and AI referrer traffic
Free plan with no card

Cons

Usage is credit based, so heavy tracking uses up credits
REST API is not on the Starter plan
Crawler Analytics and Looker Studio need the Business plan

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Rank Prompt

Rank Prompt monitors brand visibility in AI answers and gives tasks, content generation and citation outreach to improve it.

Best for: Agencies and teams that want tracking plus content and outreach

Starting price: $39/mo
Price last verified: 10/02/2026
Type: Tracks and acts
Engines: ChatGPT, Perplexity, Claude, Gemini
MCP server: Yes
API: Yes
Free tier or trial: Yes. Free plan with 10 credits (one full report), no card; paid plans have a 7-day trial.

Starter plan, monthly billing; annual is $470 per year. Starter includes 150 credits and 10 brands. Google AI Mode and Grok are also tracked.

Pros

MCP server, REST API and webhooks, API and MCP included on the free plan
Agency plans include white-labeled reports
Writes content and runs citation outreach
Low entry price

Cons

Credit based; premium engines cost extra credits
Gmail outreach and campaigns start on the Pro plan
Paid trial needs a card

Visit Rank Promptorread the full profile